It’s Time for a Real Change
Pruno isn’t just about what’s in the can—it’s about making a difference. We’re committed to breaking the cycle of incarceration by supporting post-release programs for formerly incarcerated individuals. With every can of Pruno you buy, you're helping provide essential resources like housing, jobs, and a chance for a better life. We believe that everyone deserves a second chance. By supporting these initiatives, we’re not just selling a drink—we’re empowering those who are working to rebuild their lives. Our mission is simple: reduce recidivism and help ex-prisoners successfully reintegrate into society.
It’s Time for a Real Change
Pruno isn’t just about what’s in the can—it’s about making a difference. We’re committed to breaking the cycle of incarceration by supporting post-release programs for formerly incarcerated individuals. With every can of Pruno you buy, you're helping provide essential resources like housing, jobs, and a chance ...
Why It Matters
The U.S. has one of the highest incarceration rates in the world. Millions of people are stuck in a system that’s designed to keep them down, often with few opportunities for a fresh start. We’re using Pruno as a tool for change. Every drink purchased helps fund programs that provide housing, job training, and ...
Your Purchase Makes a Difference
When you crack open a can of Pruno, you're doing more than enjoying a bold, rebellious drink. You’re supporting a movement that aims to change lives. We’re committed to making a tangible impact, one can at a time. 3% of every sale goes directly toward funding programs that help people reintegrate into ...